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Customer Engagement, Strong Product-Market Fit & Steve Blank’s “The Four Steps to the Epiphany”

The book “Four Steps to the Epiphany” has become a popular manual for technology entrepreneurs seeking a strong match between their products and customer needs and behaviors that lead to strong business models. In his book, Steve Blank describes how important it is to be in front of customers getting continuous feedback throughout the entire product creation, go-to-market and business model development process. If you’re responsible for a product, developing a market, running business or starting a company, we highly recommend Steve Blank’s website: and book
EasyRevu began getting customer feedback when we started and from a wide variety of sources. The EasyRevu team really enjoys and appreciates hearing from customers. If you have any suggestions, ideas or questions, please let us know. Our “ask us” button is at the top of our website’s pages, and inside our application, we have a dedicated feedback link at the top of every page.